When Arturia release a new product they want to show it off. Their audience require an overview and the opportunity to witness its full capability. On this occasion, composer Rob Lewis offered a powerful unveiling.
The team wanted to focus on the KeyStep Pro’s key features. Firstly, that it can be used with a myriad of products, secondly, that it’s a born entertainer … as we quickly found out.
Though, we adopted a slightly different approach — as quite simply, it had to be seen ‘live’. Located in the glorious interior of Fiction Studios we decided that a one-take shot would place it centre stage and boast the KeyStep Pro’s full range.
Excellent ability from Loftworks to follow a brief, yet add their own touch of creativity. From storyboarding, filming to editing, colour grading and animated graphics, very pleased with the end product that they deliver each time.
Seeing the piece unfold in this unfussy manner — minus of any cuts, fades or dissolves — and you soon appreciate the talent of the performer. Rob showcases his full skillset; including jumping on the cello several times during the near four-minute piece.
There are challenges encased in any shoot, none more so than when capturing a real time full performance with a single camera. In this case, we opted for a small Sony 4K with a wide lens and attached it to a gimble to allow optimal manoeuvrability around our subject.
By shooting this way, we could fully explore the product and see the full set-up in a live setting — where it truly excels. We could not have delivered the same results by shooting just a simple product demonstration.
Rob’s unique style delivers a contemporary twist on classical music as he merges traditional instruments with modern production techniques. He has composed for an array of high-profile TV and film projects while his modest collaborative black book lists Baz Luhrmann, BAFTA winner David Holmes, Noël Gallagher, and rapper Dave — to name just a few. A professional cellist and multi-instrumentalist, Rob’s musical versatility translates into inspiring, fervent, and emotive scores.
Excellent communication, a very creative team of filmmakers end editors adding their own creative flair, a pleasure to work with and a guaranteed excellent end result.
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