Case Study

Virgin Atlantic: elevated by our craft

A collaboration that defines variation. But how do we continually deliver against such playful and innovative briefs?

Virgin Atlantic (VA) always lay down the creative gauntlet. They embrace the blue sky to enable us to push boundaries.

And with our own core based on similarly innovative foundations, we revisit these roots to embolden their spirited brand.

Working in collaboration with their Customer Experience and Social Media teams we have licence to explore. They challenge our invention and we always transcend their expectations.

This successful partnership takes us global as we narrate their stunning stories. Stories that illustrate a love story between themselves and their staff and customers.

Tales that are as diverse as they are thought provoking. From a stunned member of staff rewarded for his loyalty in South Africa, through to rooftop igloos and onboard celebrity chefs serving mile-high afternoon tea.

VA’s brand and their world of tomorrow is astonishing. And Loftworks continually delivers this message with the visual style that it warrants.

Loftworks are a joy to work with. Not only do they anticipate what we require and provide amazing input which makes for the best output, the final product is always top notch and engaging.

Judy Cheney, Customer Experience at Virgin Atlantic

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Partnering with Coppa Club, VA quite simply re-invented seclusion. With their runway as the backdrop they created a unique Igloo experience on their clubhouse roof, while we peered through our lenses to capture and showcase the entire experience.

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Teaming up with Celebrity Chef and French Pâtissier Eric Lanlard, Virgin created afternoon tea experience with a twist. Filmed on board Virgin planes, in Lanlard’s Cake­boy pâtis­serie (Battersea) and on plush sets at the VA HQ, we brought the whole adventure to life. The final videos capture every second of that pure indulgence.

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Offering us a behind the scenes vantage point, VA asked us to capture a skeleton A332 aircraft becoming, well, a full-bodied A332 aircraft. With film from the hangar makeover and time-lapse material of the exterior and interior, we produced a bright promotional video ready for various press and social media outlets.

A brief that real­ly pulled at our col­lec­tive heart­strings on loca­tion in Johan­nes­burg. Chris, a trust­ed and loy­al mem­ber of the VA team, was shocked at what his employ­ers had dreamt up as a token of their grat­i­tude for his ded­i­cat­ed ser­vice. After spend­ing time doc­u­ment­ing parts of his fam­i­ly life, and learn­ing about his for­ma­tive years, we cap­tured the emo­tion­al moment when a 60-year career was emphat­i­cal­ly rewarded.

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